Campbell’s Wrapper

TYPOGRAPHY
LAYOUT DESIGN
PROPORTIONAL SYSTEMS
VISUAL NARRATIVE
COMPLEXITY IN DESIGN


PROBLEM

Integrating text from labels into a cohesive visual narrative poses challenges due to diverse typographic styles and fixed grid constraints.

INSIGHT

Understanding the glyphic anatomy and proportional systems is crucial for maintaining coherence in visual storytelling.

SOLUTION

By leveraging a structured approach and employing advanced typographic techniques, I streamline the integration of various elements, ensuring cohesive and impactful visual storytelling across over 300 pages of content.

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