PROBLEM

The Dada art movement, born from dissatisfaction with societal norms, aimed to break these norms and celebrate the unpredictable. Despite its historical importance, Dada's essence is often misunderstood. The challenge is to create an exhibition catalog that captures Dada's chaotic and rebellious spirit, encouraging readers to explore their creativity without fear of conforming to standards.

INSIGHT

Dadaism thrived on unpredictability, rebellion, and rejecting traditional aesthetics. The catalog must reflect this chaotic energy and engage the audience, inviting them to experience Dadaism's liberating essence.

SOLUTION

The "Fragments of Rebellion" exhibition catalog will:

• Dynamic Layouts: Use non-linear, fragmented layouts to reflect Dada's randomness and engage readers.

• Interactive Elements: Include flaps, pop-ups, and fold-outs for a tactile, hands-on experience.

• Vivid Colors: Employ a bold, eclectic color scheme to capture Dada's vibrancy.